The Flying Tomato Would Rather You Not Call Him That Anymore.The newest White, the one I met three times over the spring, summer and fall, is White the polite, industrious chief executive of Shaun White Enterprises, the company that oversees his boys clothing line at Target his sponsorship deals with Burton, Oakley and Stride gum his partnership with Go.Pro cameras his band, Bad Things, signed by Warner Bros.White approaches his entrepreneurialism the way he does his snowboarding.Anyway, after the WSJ article points out that Kaepernicks adoptive parents are white, Whitlock raises another of his usual talking points Whats really behind.The whole strategizing thing is what does it for me, he says.Thats what I do on the hill.Im always thinking Well, if this could happen, then that could happen.Itll leave me in this position, itll create these opportunities.That day at Northstar, White, who is 5 foot 9 and slight, was dressed in a black snowboarding jacket with brass grommets and fitted black snow pants, both designed by White for Burtons White Collection signature kit.When he took off his black helmet, you could see that hed cut short his famous long red hair.Photo. Credit. Finlay Mac.Kay for The New York Times White buckled one boot into his snowboard and rode sidesaddle on a snowmobile up to the top of the slopestyle course.Black And White Magazine Olympic Edition Nike' title='Black And White Magazine Olympic Edition Nike' />From hundreds to thousands to tens of thousands, Freaknik grew, but during its first decade, almost all white Atlantansand many black Atlantans over the age of 40.Watch breaking news videos, viral videos and original video clips on CNN.Above Danny Mekonnen, founder of Debo band, at LOrange Bleue in New York City on Friday, April 10, 2009.Tadias Magazine Events News.Posted on Tuesday, November.Thirty people accompanied him to the hill that day, including Bud Keene, his coach a photographer from Burton who travels with White a producer and two cameramen shooting a documentary about White that White himself was financing Toby Miller, a 1.Shaun White Enterprises Chris Gunnarson, president of Snow Park Technologies, whose halfpipes White has been riding since he was a child six Northstar employees a dozen members of the media two P.R. people and Whites four bandmates, who were living for six weeks in his lakeside Tahoe rental house and who stood around in peacoats and leather boots, shivering.At the top of the course, White pointed his board downhill, pumped his knees a few times to generate momentum, then flew off the lip for the first of two jumps and did a double cork two flips and three and a half spins.For White, this was no big deal, just an easy day at the office.Still, that vanishingly brief pause between rising and falling at the top of a parabola, that moment of hang time Not vanishingly brief for him.As Whites body pinwheeled through the sky, Cashin fired up a grill to make his considerable entourage hamburgers and hot dogs for lunch.The addition of slopestyle to the 2.Olympics has doubled the training pressure on White.Until this years Games, White competed in only one snowboarding event, the halfpipe, which he dominates he won gold in 2.But White doesnt dominate slopestyle.That honor belongs to Mark Mc.Morris, the 2. 0 year old Canadian who has won the event in the past two X Games.Still, White is determined not to lose, both because he is relentlessly competitive and because obviously, as Keith Yokomoto, the chief operating officer of Shaun White Enterprises says, winning makes everything easier from a business point of view.After each run, White reviewed slow motion video with Keene.Around 1 p. m., Cashin answered Whites phone and walked to the bottom of the course.A small scrum of boom mikes and cameras followed.White pulled off his goggles and helmet, wiped his sweaty brow and grabbed the phone.Wow, thank you for the news White said.Thats unreal. Thats huge.HugeWhite hung up and faced the cameras.We got NBC doing the one hour prime time show.That whole project I was just funding We sold it Prime time, babyMuch congratulating ensued, some of it in truly excellent snowboarder slang, including the phrase mahalo, bitches.Of course, several of the cameras recording this moment were doing so for the documentary, whose sale White was celebrating, but nobody commented on the weirdness.The extreme sports world long ago shed the distinction between produced and authentic images.To care about such things makes a person seem uptight and antagonistic.White has been phenomenally successful at branding and selling himself.After the 2. 01. 0 Vancouver Olympics, Bloomberg listed him as the second most powerful athlete in the world, behind Peyton Manning.By the next year, hed dropped, but only to eighth, behind Drew Brees, Aaron Rodgers and Tom Brady.Bloombergs ranking uses a formula that combines an athletes ranking in his sport, that sports popularity and the athletes endorsement deals and potential.On the most recent list, White was 2.White is the only extreme sports athlete ever to make the top 1.To maintain his dominance in Sochi and beyond, White will need to land that godforsaken triple cork.As the afternoon wore on, the training session became painful to watch.White was paying, directly or indirectly, almost everybody on the hill, yet he was the only one working hard.Still, White and his coach agreed that he was spinning too much and not flipping enough, meaning White had to continue smacking into the air bag.He wasnt quite ready to risk the potential injury of trying to land the trick on snow.Davis Le. Duke, the 2.Bad Things, stood around smoking and freezing.After a particularly nasty impact, he joked to White, trying to lighten the mood, Can we all get on that big bounce houseWhite smiled, then asked Cashin Do you have any ibuprofen I have a headache from the bag.Three months later, on a hot and muggy July morning, Cashin sifted through her purse again, this time searching for a pouch of Sharpies.To kick off the countdown to Sochi, White was appearing on the Today show.After an interview outside on Rockefeller Plaza, the producers wanted him to sign skateboards and give them away to kids.Cashin handed White two pens, one gold and one silver.The deliberate preparation taken before interacting with fans made White self conscious.He stuck one Sharpie behind his right ear.Then he removed it and placed both in his back pockets and drew them out like pistols.White is supposed to be spontaneous, a little wild, not the kind of guy who plans ahead to sign autographs.He asked Cashin, How uncool are the kids going to think this isWhites current look is not rebellious either.Its urban, moneyed, debonair, rather far from the Flying Tomato.That morning he was wearing a smoky blue Band of Outsiders dress shirt, Burberry wingtips with no socks and a Wempe watch.Not long ago, White told me, a Target executive noticed that he wasnt wearing his Target line.At this point in his life, White favors brands like Lanvin and Tom Ford.Hes also too big to wear boys clothes.On camera, Matt Lauer complimented White.I like the hair. White laughed and gave a jokey response even the youth market could appreciate, saying he was a lot lighter and can go higher now.White insists he cut his hair last winter because he felt like it.Cmon, I mean, its just my hair he said.I didnt want to have a meeting about it.But his supposedly casual decision is tough to square with how central Whites image is to Shaun White Enterprises.In 2. 00. 1, when White was 1.White hated the picture of himself.I just looked ridiculous, he told me.The trick I was doing just didnt look cool, and my facial expression was horrible very plain.I signed it, and I remember thinking UghHes going to put it on his wall now, and all of his friends are going to see this.White asked his agent how to avoid having his image used in ways that he didnt like, and over the years White has stayed committed to creative control.In 2. 00. 2, Burton asked White if hed like to design a pair of snowboard boots.White said yes and worked with his brother, Jesse, who was then 2.Burton, and the boots sold out at a trade show in one hour.The brothers later helped design the popular Holbrook sunglasses for Oakley.According to Savannah Cowley, the marketing and public relations director of Shaun White Enterprises, an Oakley representative once told her We want Shauns feedback.We dont want your interpretation of Shauns feedback.The afternoon after Whites Today appearance, Target held an event for mom bloggers on the top floor of the New Museum, to introduce them to Whites boys line for the fall.At the gathering, the retailer had installed a Shaun White branded mini golf course and was serving mini B.L. T. s, mini pizza, mini ice cream cones.White seemed to think this was ridiculous but also kind of great. Download Do Gta Rio De Janeiro Pcc here.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |